Multi-Campus Event Promotion

3 months ago our church launched a second campus across town in order to reach more people. It has gone extremely well! But, of course, certain “issues” arise as you live life in multi-campus world . . . and recently, as Easter approached, the staff began to wonder how we promote certain things without stepping on toes, especially in my world . . . Kids Ministry.

Honestly, what we pull off on Sundays at BOTH campuses is DOPE and both teams bring the same level of excellence. The only thing that is different at Rossview (our first campus) and Kenwood is that at Rossview we have a once a month Family Production called Cross Street Live. Normally, we have CSL after church . . . BUT, on Easter we have our family production during church at all three services . . . again, just at Rossview.

Almost instantly this became a “hot topic” conversation on staff. Should we promote what is going on at Rossview? Will the other parents and kids feel left out at Kenwood? Will families not go to Kenwood on Easter and travel to Rossview? All were great questions to think through because the last thing we want is for our Kenwood family to feel left out of anything. The staff at Grace LOVES Kenwood . . . that’s why we planted a church there.

What some of the staff didn’t know was that behind the scenes the Kid Min team was putting together a FANTASTIC Easter Program for Kenwood as well. Was it at the same production level as Rossview? Nope. But it was AWESOME! We had our college pastor, who is amazing at Magic Tricks, do an awesome Illusion Show.

So, before Easter, after processing this with my Family Pastor and Lead Pastor I decided to go all out and promote as much as possible Cross Street Live (the BIG family production) and the Illusion Show at Kenwood . . . we held nothing back. So what happened?

Kenwood families went to Kenwood and Rossview families went to Rossview. Why didn’t this become a problem? Kenwood is developing its own feel . . . and parents and kids love our Kid Min environment at Kenwood. With that being said, just because the family production was at a different campus didn’t affect their judgement as to where they should attend Easter. They trust that their campus is gonna “bring it” for Eatser . . . and we did.

What I learned:

1. Even though both of our campuses may not be at the same production level in Kids Min, as long as we excel with what we have and go all out then families who attend a certain campus will not look at the other one farther away as if the grass is greener on the other side.

2. When Sundays like Easter are approaching . . . PLAN BIG BIG BIG at both sites. Whether your “big big big” is actually bigger at one campus compared to the other does not matter. Bigger does not always mean better.

3. When it comes to promoting an event (if you have the same level of excellence and are shooting for the moon at both sites) then you go all out with promotion and hold nothing back as to what  is happening at each location out of fear that some families will skip their normal campus for the other. The more important issue is that you get the word out as to what is happening at BOTH locations.


Bottom Line: If you oversee Kids Ministry at more than one location simply love them equally! Have teams at each location that are 100% passionate about their site’s Kids Min, and all the worries about families wondering what’s going on at the other sites will quickly fade away.

About Adam Bayne

I'm the Children's Pastor at Grace Community Church in Clarksville, TN, a heavyweight Disney nerd, a lightweight sports fan, and an all-out fan of my wife and two daughters.
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3 Responses to Multi-Campus Event Promotion

  1. Nicole Ely says:

    Just wanted you to know that my son Blaine absolutely loved the show at Kenwood. Thanks for all of your hard work!

  2. adambayne says:

    Thanks for your thoughts James! Hope all is well my friend.

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